We uncover insights about your audience that give you clear, confident answers for your business & products. Through qualitative and quantitative marketing and UX research, we help:
(1) Explore new opportunities through user interviews, observational research (ethnography), mobile diary studies, persona/journey mapping workshops
(2) Test products or prototypes with usability testing, rapid prototyping, expert heuristic reviews
(3) Optimize customer experience over time with surveys, competitor ranking, eye tracking
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